Monday, May 22, 2006
Globalization's Bitter Beer Face
I have recently learned that Anheauser-Busch has purchased Rolling Rock. The acquisition will sever the historic relationship of Rolling Rock beer with its hometown of Latrobe, PA.
Pennsylvania's 2nd finest brewery inhaled through Anheauser's barley hole. Luckily we Pennsylvanians are still left with the good folks in Pottsville our darling Yuengling.
"We have an ideal opportunity to grow this historic brand," said August Busch IV, president of Anheuser-Busch Inc. "This beer is not like others, and its consumer following is equally distinctive. "
By equally distinctive I believe Mr. Busch is referring to of similar corpulence and odor.